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Реклама

Главная / Словарь терминов интернет-маркетолога / Реклама
И
Имиджевая реклама

К
Конверсия
Контекстная реклама

М
Медийная реклама

Р
Рекламная сеть Яндекса или Google

С
Статистика Google Analytics

Т
Таргетинг
Тизер

Я
Яндекс.Директ
Яндекс.Метрика

A
AOV: Average Order Value

B
Banners
Banner blindness
BANT: Budget, Authority, Need, Timeline
Baseline
Behavioral targeting

C
CAC: Customer Acquisition Cost
Cart abandonment
Click to Call
Clickmap
CMO: Chief Marketing Officer
CoCA: Cost of Customer Acquisition
Confidential interval
Content Marketing
Control Page
Conversion
CPA: Cost-per-Action
CPC: Cost-per-Click
CPL: Cost-per-Lead
CPM: Cost per thousand Impression
CPS: Cost Per Sale
CPV: Cost Per Visitor
CR: Conversion Rate
CRM: Customer Relationship Management
CRO: Conversion Rate Optimization
Cross Sales
CSS: Cascading Style Sheets
CTA: Call-to-Action
CTB: Click to buy ratio
CTI: Click To Interest
CTR: Click-through rate

E
Email-маркетинг
Eye-tracking

F
Facebook
Funnel

G
Google AdSense
Google Analytics
Growth Hacking

K
KPI: Key performance indicator

L
Landing page
LTV:CAC. Ratio of Lifetime Value to Customer Acquisition Cost

M
MRR: Monthly Recurring Revenue

N
NPS: Net Promoter Score
Null Hypothesis

P
Pop Under
PPC: Pay-per-Click

R
Retargeting
ROI: Return on Investment

S
Scarcity

U
Upsell
Utm-метки

W
White spaсe
WOM: Word-of-Mouth